Hoot! Hoot! I am pleased to announce that I have just been awarded the Hootsuite Podium Social Media Marketing Professional Certification. This leading industry-acclaimed certification is awarded on successfully passing an exam that covers all the essential elements of social media marketing.
Hootsuite Social Media Marketing Professional Training
The course requires studying online video content that totals approximately 4 hours, and is broken down into the following main modules:
Introduction to Social Media Marketing
The first course is optional and provides an introduction to the basics of using social media marketing for business and how to use social media to drive your business goals. Learning how to leverage social media to engage with current and prospective customers. This course is not required to pass the exam, however still worth a look.
Social Media Profile Optimization
This course teaches you the importance of optimizing your social media profiles and using the unique features of each social media network to provide a powerful presence on social media. The course is broken into sections, where the fundamentals of setting up your Facebook, Twitter, Instagram and LinkedIn pages are covered.
I will be using the methods here to make sure all client social media profiles are optimized with keywords and setup using best practices.
Social Media Strategy From A – Z
Over the last few years, social media has revolutionized communication for people and businesses alike. In this course, I have learned how to develop a comprehensive social media strategy that I will apply to align with my clients’ business goals and objectives.
Growing an engaging social media community is essential for businesses social media success. Learning how to build a community that lays the foundation of trust and goodwill with the audience. I also gained insights into the unique benefits and challenges of different social media networks. I will be using this knowledge to develop my clients’ online communities and build an engaging audience.
Content Marketing Fundamentals
This course looks into content marketing strategy. Discovering the importance of sharing content that is informative, entertaining and timely is crucial for social media success. Here I learned the essential components creating a content marketing strategy, the importance of having one along with putting together a content marketing calendar. I will be using this knowledge to help my clients’ plan, curate and create a content marketing strategy and calendar full of posts so they will never run out of content ideas for their social networks.
Social Media Advertising
Social media advertising is a great way to boost the reach of your content, build your online community and finding new prospective customers. The course covers all the essential elements into getting started with social media ads and best practices for every social media platform. I will be using this knowledge to utilize social media advertising for my clients and using best practices to ensure advertising is conducted in an effective manner with measurable results.
Once completing the course listed above, I was ready to take the exam which consists of answering 60 multiple choice questions in 60 minutes.
You need to pass the exam with a mark of 80% or higher.
I really enjoyed taking the Hootsuite Social Media Marketing Certification, I found the course videos very informative, easy to follow and broken up into clear sections. You are able to watch the six free course videos anytime and in any order you wish. There are also study guides, sample content calendars, and templates that you can use to apply to your own business and for clients.
I would recommend this course to other social media professionals and businesses owners who wish to learn all the essential elements of social media marketing.
Through passing the certification I have gained the following:
- A unique listing in the Certified Professionals Directory
- Website Badge
Need Help in implementing a Social Media Marketing Strategy?
If your business is online and you are struggling on using social media effectively to help your business, please feel free to contact me for a free consultation and advice. I offer Social Media Management services that help businesses by implementing strategies to compliment your business goals, building your presence online and delivering measurable results.